Instagram Giveaways,
Sweepstakes, & Contests.
We create and manage Instagram Sweepstakes, Contests, and Giveaways for the world's best Brands and Agencies.
post w/ #hashtag
Encourage consumers to post on their Instagram profile with photos or videos using your unique hashtag to drive awareness and engagement with your brand!
comment to enter
Post to your brand page and ask consumers to comment on your post for their chance to win a prize. It's an easy way for consumers to enter and creates engagement and brand loyalty.
UGC contest
Run a photo or video contest allowing users to submit their UGC entry directly from Instagram. Then moderate, judge or allow user-voting from a gallery of images and videos.
How to Run an Instagram Giveaway
Let Votigo be your one-stop show for your next Instagram Contest or Sweepstakes.
1. Define Your Goals:
Determine what you want to achieve, such as increasing followers, engagement, or brand awareness.2. Choose a Relevant Prize:
Select a prize that resonates with your audience and is relevant to your brand.3. Set the Rules:
- Eligibility: Specify who can enter (e.g., age, location). Make sure to comply with local laws and Instagram’s promotion guidelines.- Entry Requirements:
- Follow: Participants must follow your Instagram account.
- Like: Ask participants to like the Instagram giveaway post.
- Comment: Require participants to comment on the post, such as by answering a question or tagging friends. Specify how many friends they should tag.
- Tagging Friends: Encourage participants to tag friends in the comments to increase reach. Clarify if there are limits to the number of tags.
- Hashtag: Create a unique and memorable hashtag for the Instagram giveaway. Participants must use this hashtag in their posts or stories.
- Share: Optionally, ask participants to share the Instagram giveaway post to their stories for additional entries.
- UGC Content Submission: If applicable, participants may need to submit original content, such as photos or videos, using the giveaway hashtag.
- Privacy: Inform participants that their profiles need to be public for the duration of the giveaway for their entries to be visible.
- Duration: Clearly state the start and end dates and times for the giveaway.
4. Create a Post:
Design an eye-catching giveaway post that clearly outlines the prize, entry rules, and duration of the giveaway.5. Promote the Instagram Giveaway:
Share the giveaway on your Instagram feed, stories, and other social media channels. Consider collaborating with influencers or partners to reach a wider audience.6. Monitor Entries:
Keep track of the entries using the chosen hashtag, comments, or any other method specified in the rules.7. Select and Announce the Winner:
Use a random selection tool to choose the winner fairly. Announce the winner on your Instagram account and contact them directly.8. Follow Up:
Thank all participants and encourage them to stay engaged with your brand. Share the winner’s post if appropriate.9. Analyze the Results:
Evaluate the success of the giveaway by analyzing metrics like follower growth, engagement rate, and any new leads or sales generated.10. Learn and Improve:
Use the insights gained to refine your strategy for future giveaways.