Ford needed a flexible contest solution to help promote the launch of the Ford Ranger in 11 international markets including South Africa and Malaysia. Ford sought a crossplatform solution that would engage their audience on Facebook, the web and mobile.

Votigo created a UGC contest microsite that allowed for easy entries, gallery browsing and voting. The promotion also included a mobile application that made it easy for participants to upload entries and engage with the promotion from their mobile devices. Votigo provided translations in 11 languages.